Latest East Devon business news, in-depth features and helpful free advice. Find the inspiration and support you need to take your local business to the next level.
Passion is an under-used word in business. You may be passionate about your products and services, but do your customers know it? Customer engagement can hinge on your ability to enthuse an audience. Being emotive about your East Devon brand can actually bring you closer to your target market. Repeat customers are often loyal because they respond to what you believe in. In fact, they are more likely to buy from you in the first place if they identify with your core values. If your business wants to boost customer engagement, you don’t have to reduce prices to stand out…
