Seaton Tramway scoops new innovation award for successful fundraising amid the pandemic

A virtual 24-hour tram trip and fundraising campaign has helped a Seaton visitor attraction scoop an award new for 2021.

Seaton Tramway was presented with the Heritage Railway Association Most Innovative Fundraising Idea for its Tramathon Live Appeal, amid the coronavirus lockdown in June 2020.

The visitor attraction’s week of fundraising project included a 24-hour continuous Facebook Live tram trip, behind-the-scene virtual visits, raising more than £30,000.

Tramathon Live will return next month for another 24-hour live trip, streamed online. This year visitors will be allowed to travel on the tram.

Jenny Nunn, Seaton Tramway chief executive, said: “Tramathon has proved a novel and ingenious way to reach new audiences while stuck at home during lockdown and we very much look forward to the next one starting 5th June.

“My grateful thanks to the Heritage Railway Association for the award, to the great public support and to all of those who gave their time freely to make Tramathon such a success.”

The attraction was recognised for its innovative fundraising idea at the end of April, beating Talyllyn Railway, Mid-Hants Railway, Bahamas Locomotive Society and Bluebell Railway.

In June 2020, Seaton Tramway went live on Facebook for a 24-hour continuous tram trip, between Seaton and Colyton stations, where a team of volunteers shared shifts and streamed the entire trip online.

The online fundraising appeal included a week of live behind-the-scenes videos, a driver’s-eye experience and question and answer sessions.

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