The price of Clinton Devon Estates organic milk has been slashed to help residents struggling to buy basic supplies during the coronavirus crisis.
The Clinton Devon Estates (CDE) dairy has cut the price if its vending machine organic milk, sold at Otterton Mill visitor centre, by a third, from £1.50 to £1, to support the local community who may be unable to travel to buy supplies.
The landowner said it had already seen a rise in demand for its organic milk, with sales doubling since the start of the pandemic.
Sam Briant-Evans, farms manager, said: “We know there are many people who might be struggling to pick up the basics at the moment, including elderly residents who aren’t necessarily able to travel, so we thought this would be a great way to support the community.
“This is fresh, organic milk that has been produced by cows grazing the local countryside and it’s readily available and easy to get to.
“We want to ensure as many people as possible can access it and benefit at this difficult time.”
The vending machine is operated by the Clinton Devon Farms Partnership (CDFP), a Clinton Devon Estates farming business, which manages two organic dairy sites, at Otter farm and Dalditch farm.
The combined herd of 750 cows graze locally, producing 5.4million litres of organic milk each year.
The refrigerated machine was set up in bid to reduce food miles, waste, and connect the farm with the local community, which CDE said was ‘hugely important’ for the Farms Partnership during the current crisis.
It holds 50 litres of milk and customers can buy a re-useable, recyclable glass bottle, or bring their own container.