Carrier bag cash to boost mental health awareness for East Devon youngsters

Supermarket carrier bags have given a boost to an East Devon charity which uses sport to encourage young people to talk about mental health.

Paula Baker, from Exmouth, said the £15,000 awarded from the Tesco Bags of Help fund, will be used to take free mental health awareness sessions into schools, youth clubs and youth sport teams across Devon.

Paula, who set up the HeadsUp Mental Health Awareness charity in February 2019, thanked Tesco and its customers for supporting the cause.

The charity was founded to encourage discussions about mental health – working with young people to promote understanding, raise awareness and remove the stigma.

Paula, who lives in Exmouth with her husband and two children, said: “We would like to say a huge thank you to Tesco Centenary Fund and to the Tesco customers for the grant of £15,000.

“It will enable us to continue delivering free essential mental health awareness sessions to schools, youth clubs and youth sports teams across Devon.

“We want to empower young people to look after their mental health and that of their peers, helping to build the resilience they need for their future.”


Paula Baker, from Exmouth, set up the HeadsUp Mental Health Awareness charity last year.
Photo: with permission.

Cash from carrier bags also benefited the Devon Air Ambulance Trust (DAAT), who received £25,000.

Pete’s Dragon, with its headquarters in Exmouth, was awarded £10,000 for its work across the South West supporting the suicide bereaved.

Keith Jackson, Tesco Bags of Help manager, congratulated the grant winners.

He said: “They are all worthy winners and we hope these awards help them continue their important work in our communities.”

Find out more about the work of HeadsUp Mental Health Awareness charity, see here.


£9m payment expected in East Devon council’s bank account next week


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