Exmouth RNLI has been handed a £4,000 boost from Tesco to support its work saving lives at sea.
Shoppers voted for the cause as part of the supermarket giant’s Bags of Help scheme.
A special round of funding was held in the summer to boost coastal causes – with the cash handed out this week.
The Marine Conservation Society also received £2,000 and Surfers Against Sewage was given £1,000 as part of the Exmouth giveaway.
Exmouth RNLI was awarded the biggest slice of funding after customers voted with blue tokens handed over at the checkout of local stores.
Fundraising manager Ben Black said: “We’re very grateful to Tesco for this money. We rely on donations so we can continue saving lives at sea 365 days a year.
“It costs £103,000 to run Exmouth Lifeboat Station annually.
“This is excluding any additional boat maintenance, which on average costs around £28,000 per year.
“The Tesco funding will go towards our operational running costs, which is great news for the people of Exmouth.
“The RNLI continues to be made up of 95 per cent volunteers and we are proud to be celebrating our 195th birthday in 2019.
“We want to continue offering this vital lifesaving service at Exmouth, which is only made possible with donations such as this and support from the generous public.”
Bags of Help sees funding awarded to thousands of local community projects every year.
In 42 seaside towns during May and June, customers voted for coastal projects nominated by groups working in the areas.
Rhodri Evans, Tesco’s communications manager for the South West, said: “We are very proud of the impact Bags of Help has had in communities across Britain.
“The funding scheme responds to the needs of local communities, which is why in Exmouth we listened to colleagues and customers and decided to dedicate a round to groups and charities improving and preserving our wonderful coastline.”