Plan revealed for Costa Coffee drive-through on A38 at Haldon Hill near Exeter

Costa Coffee has confirmed it is planning to open a new drive-through outlet on the A38 at Haldon Hill near Exeter. 

Planning officers 18 months ago granted permission for two new restaurant units with drive-through lanes on land to the north of the existing Esso petrol station, Spar retail shop, and the Route 5 American Diner.

The application had said that McDonald’s and Costa Coffee were lined up as tenants for the site, which is located opposite Exeter Racecourse.

McDonald’s in August confirmed its intention to take up a unit when it submitted three applications for adverts on the site.

Now, Costa Coffee has revealed its proposals to display signage.

The coffee chain has asked Teignbridge District Council for permission for one pole sign advertising Costa Coffee and for one height barrier, two key seller signs, one double menu sign, one banner frame sign, one roof letters and three fascia signs.

A letter with the application says that the height barrier is required to prevent oversized vehicles from using the drive-through lane.

It also details how the key seller signs, banner frame, and the double menu sign are essential to display the range of goods on offer and result in fewer advertisements.

The fascia signs and roof letters will ensure the drive-through building matches Costa’s branding and facilitates easy identification, according to the blueprints, and that the 8m pole sign has an important role in ensuring the drive-through is sufficiently visible from the A38.

The signs are used at a number of existing Costa drive-throughs nationwide and have been proven to be of high quality and to pose no threat to public safety, the statement adds.

Highways England has confirmed that the proposed advertisements would not impact on the safety of motorists on the A38 and have issued no objection to the plans.

Teignbridge District Council will determine the fate of the two advertising applications at a later date, with McDonald’s three applications still awaiting a decision as well.

When the plans for the erection of two new restaurant units, including drive-through lanes, was granted last year, planners were told that up to 83 new jobs could have been created.

The application stated that a typical drive-through Costa creates 18 full-time jobs and a typical McDonald’s drive-through 65 full- and part-time jobs.

Access to the site will be via the existing slip road to the services and then a new junction that will be created, and as well as the drive-through units, a 61-space car park will be created, as will 10 lorry parking bays.

Planning permission for the new restaurants was granted in 2018 with planning officers saying that there was no sequentially preferable site available.

They also ruled there will be no increase in overall traffic as a result of the proposed development because these units would derive their customers from the existing passing vehicles.

The proposal also provides an expansion of the existing offer at Haldon Hill Services, said officers.

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